Medium-term Management Plan

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Vision

In May 2010, the Company announced a new medium-term business plan for the 3-year period from FY2010 to FY2012, under the following vision.

Company's vision

Company's vision

The Company's vision is "The Pursuit of Network x Entertainment." The Company aims to concentrate on the network and entertainment fields, and accelerate the growth of business by multiplying them.

The Company's core businesses are the "Network services," in which the Company operates Connection services (ISP) mainly through the broadband based on optical fibers (FTTH), etc., and the "Media & Entertainment," in which the Company brings the enjoyment after accessing the networks of online games, etc. The Company aims to become a leading company in the field of "Network Entertainment."

Redefinition of business segments

In FY2010, the Company has reorganized its business segment into the "Network services" and the "Media & Entertainment." Network services is formed by adding solution services to the connection service, which is the Company's core business. Media & Entertainment is composed of the former portal services with "other businesses" added.

Redefinition of business segments

Statements made in this page with respect to So-net's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of So-net. Forward-looking statements include, but are not limited to, those statements using words such as "believe""expect" ,"plans" ,"strategy" ,"prospects" ,"forecast" ,"estimate", "project" quot;anticipate","aim" ,"may" or "might" and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in other materials released to the public. These statements are based on management's assumptions and beliefs in light of the information currently available to it. So-net cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements and therefore you should not place undue reliance on them.